“Where people aren't having any fun, they seldom produce good work". (David Ogilvy).
I had no idea who David Ogilvy was, but after doing the Google thing apparently he has the accolade of 'father of advertising'. He had some great ideas on this topic of fun ... "The best ideas come as jokes. Make your thinking as funny as possible."
Ogilvy died in 1999 at 'Chateau de Touffou' in France. Not a bad place to die (see pic below). But then again I thought Touffou was a soy bean product. At least in that mistaken thought I was following Ogilvy's advice to think "as funny as possible," maybe there was hope for me yet.