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How to run great team events

We have all had that Eureka moment when running team events, that moment when they ‘get it’. It’s a brilliant feeling for the person running the event, at that moment in time we see the energies fuse and the participants serious about making the event a success. It’s a great thing to experience.

Events are sometimes held for ‘team building’ reasons, which is really all about enabling people to feel comfortable with each other. The best events in my opinion though, are those which have a clear purpose and targeted output. In other words, the team builds a solution to something which gives a direct benefit to the business.


 How to run a great team event

The key ingredient for a successful team event is a great atmosphere. Emotional Contagion leads to  a memorable  & productive  output.

 To get that Eureka moment when leading a great team event, as facilitators we need to be able to manage the emotions of the group and produce an emotional atmosphere which is conducive to developing a strong result. This atmosphere can be called ‘Emotional Contagion’, and is what running powerful team events is all about. If properly established, it continues way after the event and helps the business itself implement the output of the team event.

How to run a great team event

Sue Blight is an accredited Executive Coach through Henley Business School with extensive experience as a Management Trainer and Change Facilitator.

Sue specialises in psychometric assessment and delivers performance support for individuals and teams.

I have struggled in some events to make this Emotional Contagion happen. Sometimes this was down to the politics and pressures within the groups, and sometimes because I just didn’t have the techniques. It has taken many experiences, but I have come to the conclusion that there are in fact some techniques which help the group reach the Eureka moment and let Emotional Contagion run its natural course and deliver a return to the business.

In my experience, many facilitators are very good at organising the group. I used to focus on this element myself in my early days of facilitating. But this is quite different to managing an atmosphere. And like it or not, atmosphere is the key ingredient for team event success, and something which I feel should be part of the review about the success of the event. We have all been there, working in poor atmospheres. I once saw a very dominant director deal with that issue by insisting on results. The group shrugged its shoulders and said fine if that was what he wanted. They put probably 30 percent effort in, with no creativity or new ideas. Sure, the director got his ‘results’. But nothing happened afterwards, and looking back the event was a complete waste of money. In fact, the negative atmosphere added to the stories circulating about the pointlessness of team events with that particular director. He was an expert in completely the wrong kind of emotional contagion.

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