A friend of mine told me once that “people only change behaviour when they win” and I do believe there is truth in that. It is so easy to give up trying something new if at first you don’t succeed. Neuroscience tells us that it take 10,000 practices to form a new habit, allowing the old habit to slowly die. So how can positive change work in groups where each person has to believe they can win before committing to change? Each person will have their own fears and insecurities and will potentially avoid changing the way they do things, so galvanising a group becomes more difficult. The leader’s role and their role modelling are pivotal to changing a group’s thinking and attitude.