"Sports psychology is now rated as the most important prerequisite to medalling. It is a change that has taken place over the last five years," (Ian Maynard, professor of sports psychology and director of the Centre for Sport and Exercise Science at Sheffield Hallam University, 2006).
We now take sports psychology for granted, it is no surprise to us that our supreme athletes spend time and money on cultivating the performance of their brains as well as their bodies. Perhaps one could even liken the syndrome of sport psychology to that of the contribution of NASA. How many items do we now use in everyday life that NASA invented for the extremes of space exploration? Camera phones, CAT scans and LEDs are amongst the hundreds of spin-offs that we now take for granted in everyday life.
Perhaps then as managers in modern organisations we will start to use the success of sports psychology to improve performance in business?