When managers look at their younger subordinates, they should be thinking “how can I get the best from these people?”
Unsurprisingly, as with all staff, effective communication will play a key role. Research by Neuro-Insight discovered that both genders in the millennial age group found a female digitised voice more compelling that its male equivalent. Estate Agents Hamptons has recently reported a record number of Londoners selling up & heading north. So it seems that the key to effective communication is to have a digitised female voice assistant talking to millennials with a northern accent!
Failing that we need to identify the triggers which resonate with millennials and then use them effectively. Known affectionately as the “anxious generation” (Vogue 2018), this generation more than previous generations look for affirmation of their actions.
When communicating with any individual the starting point should be “what do we want this person to think, feel, do and/or know as result of this communication?” To achieve this, effective communication is about the right communication channel at the right time in the right way with the right message.